To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. 02. Racing & Sponsorships - Valvoline Where can I find sponsorship opportunities? There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Even at the pro level, the work, luck, and talent required to make a career is astronomical. You might be getting involved in discussions on LinkedIn. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. How to Find a Sponsor as a Beginner Triathlete. Not all benefits will be relevant to every business. You might be operating in a specific niche (see below for more details) or area. Do you have a special story? Valvoline has been there for as long as people have been racing cars. Race Car Sponsorship Agreement Template - Drinkrawrepublic.com Our packages range from $1,000 personal sponsors to premier. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Racing is an expensive sport that requires investment and sponsorship. The easiest way to get motorsport sponsorship is to build a network. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Do you need a motorsport proposal template? Racing Mentor 0000000902 00000 n Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Pravega is the Sanskrit word for High Speed. Your sponsors would base their decision on how you're going to help them in exchange for their support. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. You never know, something. Of course you can. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Pravega Racing Sponsorship Proposal | PDF | Automobiles | Manufacturing Feel free to drop Racing Mentor a message on social media if you have any questions. The cover page should include the details of the potential client and your details. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. 0000054763 00000 n Race Car Sponsorship Proposal Template - Chickensinvancouver.com 0000000839 00000 n Before approaching a sponsor, draft a proposal first. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Social media is king. Treat the race car sponsorship proposal as a business transaction. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Will they be seen as an innovator in their company if the sponsorship succeeds? These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Start by making a list of the businesses youd love to work with. How are you going to justify the cost of what youre offering? Helping race directors share expertise and learn from each other is a big part of what we do. Drag racing is a sport that needs a lot of money to support it. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. What assets of your property could potentially provide a good match for your sponsor's objectives? Racing cars is a very expensive pastime. Sponsorship Proposal For . Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Tell us about the class you run. Instead, provide a general overview, such as "Parts alone last year cost $X.". You are so much more than a racing driver so think about your interests and skills outside of motorsport. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. 3. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. If you cant think of anything to say or ask, consider whether the prospect is right for you. Val Apple Motorsports, Inc. 2. What makes you different from any other person? endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream You have to convince a potential sponsor that YOU are the person who will work for them. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Racing Sponsorship Letter - Fill and Sign Printable Template Online The racing team approaches a mid to high scale business organization asking them for sponsorship. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Racing Sponsorship Proposal Template Easily Editable, Printable, Downloadable. Using these pre-formatted samples will save a lot of your time and effort. Here's the real key: This marketing deck isn't about you, it's about them. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Neither Agree Nor Disagree 2.18%. This will re-iterate facts about the event benefits, and features. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Free Sponsorship Proposal Template - Get 2022 Sample - PandaDoc Fast Feb is back but its looking a little different for 2023! How will the person opposite you stand to gain from the sponsorship? And you can use it to find sponsors for your event through our Sponsor Finder tool. Sponsorship agreement team: Fill out & sign online | DocHub This needs to be the starting point in your sponsorship strategy. Businesses who sponsor drivers will pay money or provide free (or more likely. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. The Complete Guide to Motorsport Sponsorship - Racing Mentor 3. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. They must know what they are sponsoring so that they can decide whether to accept your proposal. People regularly contact him asking for free parts in exchange for running a couple stickers. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Partnership is the key word here, treat it as a partnership, not a sponsorship. You need to think about why a business would spend money to sponsor you. Sample page from the Racing Mentor proposal template. Thanks, Hopeless Tuner. Want to sit next to thousands of screaming fans? Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. These details usually include your name and contact details and the name and contact details of the potential sponsor. Steps. Agree 16.59%. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Making sure the right type of information is included though does matter. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Buy tickets for a NASCAR or F1 race. Racing Sponsorships. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Treat the race car sponsorship proposal as a business transaction. If you want to prove value to potential sponsors in road racing, you need to get creative Make a list of every racing expense you incurred over the past season and tally the entries. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Explain the expenses you incur as a race car driver in the second section. 0000000516 00000 n Sponsorship costs are negotiable and generally a one-time expense. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. It's time to submit your sponsorship proposal. Our team becomes an extension of the marketing department of our sponsoring corporations or . Dont just approach motorsport press for coverage. Consistency is all about keeping going. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. How much work will be involved on your end in delivering on the sponsorship? The heart of your proposal lies in what you have for them. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Download Its about being a christian role. Tallulah Philange has worked as a journalist since 2003. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. There is occasional TV coverage, but it isnt major. Sponsorship Propsals - Bob Hilbert Sportswear Dirt Racing National These are great places to start. 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider Think about those reasons you stand out. Assess whether what you can offer will help them reach their goals in a broad sense. This is where your niche makes things easier. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. s !1A"3Qa5RSTrt#$2BqUb Your true request is that you are asking to be part of the sponsor's sales team. Race Sponsorship: The Complete Guide | Race Directors HQ Organize the proposal in sections. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . How to Write a Sponsorship Letter. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. All sponsors are encouraged to attend racing events. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. The cover letter should also include the reasons why you think this sponsorship will work. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Race Car Sponsorship Proposal Template - Drinkrawrepublic.com You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Team Racing Sponsorship Proposal Our desire . In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Are your posts in line with the companys current message? . Try reframing any negative thoughts into something more positive. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. So go the extra mile. Collect this information together when it comes to talking about renewal. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Download. Having Pearson Racing as spokespeople for your corporation and products/services. But remember, a great proposal is about so much more than an attractive design. Select the submit format and acquire the legal papers template in your product. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. First, provide a history of you and your racing team. These are generally labor services vs paying cash or parts. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. NHRA/National Dragster. stream There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Click the link below to read more. Do you have a very popular online presence? 2011 team racing sponsorship proposal our desire. Motorsport Sponsorship: How to Get Racing Sponsors Racing Sponsors. Is your account popular How many Thousands of followers do you have? Sign it in a few clicks. Some features will have numerous benefits. Your almost there! As long as you can provide value, youll go a long way. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Take a look at this blog post for an updated list. Sponsorship Application. A picture of you in your race suit. Fast shipping, quality parts. Until recently, this was called the Busch Grand National Series. A section about the car your drive. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Race Car Sponsorship Proposal Template - Gunnigle2020.com Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Think about those reasons you stand out. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . It's now time to decide whom to approach and how to get them interested in sponsoring your race. Increase sales? Edit your sponsorship agreement team online. As a racing driver you are focused, talented and ambitious in something you love to do . Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Create a portfolio, be presentable and professional. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. <> . Be sure to target each proposal to the specific potential sponsor. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. 0000001257 00000 n Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. . Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. It is not a donation nor is it a "favor". Organize the proposal in sections. Drag Car Racing Sponsorship Proposal Powerpoint Presentation Slides Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Sponsorship Proposal - 61+ Examples, Format, Pdf | Examples 1110 Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. These can include: Ok - so you have a good understanding of what you have to offer. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. A good marketing/sponsorship proposal includes: 1. Nationally Televised. PDF Racing Sponsorship Proposal But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Generic sponsorship proposals have little chance of convincing would-be benefactors. The sponsorship package underpins the agreement fire your organization and your sponsor. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. The organization aims to organize events such as auto motor racing, harness racing, slots . Argument template relies upon theory and the author's experience teaching this talent. endobj Simply putting a name out doesnt always mean it will come back as added revenue for a company. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. 10+ Automotive Sponsorship Proposal Samples 1. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Once youve found the business youd like to approach, think about what their goals are. hb```"gVa1G2S\Z&80~QRse You and any potential sponsors need to work together to achieve what you both need. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Keep that in mind when frustration sets in along the way. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Choose a page or event your audience would likely follow, e.g. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say.
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